Magdalena Peña

“I believe that creating your own identity is the first and most important thing to do. Perseverance, hard work and ambition are also very important to be able to overcome obstacles and succeed” -Elie Saab

10+ Years of Agency and Leadership Experience

Successfully led a team as a Creative Director at ITSX University, overseeing editorial design, social media management, event coverage, copywriting, and branding projects. Implemented effective strategies, fostering a collaborative environment that resulted in the completion of high-quality design assignments within tight deadlines. Utilized strong problem-solving skills and proactive thinking to address challenges and optimize design projects. Demonstrated exceptional teaching and instructional abilities while serving as a Professor of Marketing, imparting knowledge and fostering the growth of students. Received recognition for strategic thinking and innovative approaches in developing creative solutions. Additionally, attained selective courses in Fashion Design at NABA, Nuova Accademia di Belle Arti de Milano, complementing my expertise in graphic design and expanding my creative skill set in an international environment.

Resume

Experience

Creative Director @ ITSX University / 2018 to Present

Editor-in-chief of the university gazette “La GAATXceta”
Led editorial design for the G-TECH book “For more science with gender equity”
Designed printed and digital materials
Produced and edited promotional videos
Managed social media platforms
Led a team of non-Graphic Designers, ensuring timely completion of assignments
Provided training and reviewed work for accuracy and attention to detail

Professor per subject in Marketing @ ITSX University/ 2020 to 2021

E-Marketing for the 7th semester of Business Management Engineering.
Marketing for 2nd semester of Gastronomic Degree.
Marketing for the 5th semester of Industrial Engineering.

Graphic Designer @ UTCV University / 2017 to 2018

Served as Editor-in-chief of the magazine “YANGA y la Tercera Raíz de México”
Led the magazine “Explora Veracruz”
Provided consultancy for the creation and design of “Difunde” for the Veracruz Department of Education

Remote Freelance Work / 2012 to Present

Designed brand identities and marketing materials
Conducted product photography
Managed social media accounts and advertisements
Created editorial designs for print materials
Produced, edited, and post-produced videos
Performed video color grading
Management of live broadcasting through social networks and consulting of the different international speakers.

Education

Selective courses in Fashion Design at NABA, Nuova Accademia di Belle Arti de Milano

Degree in Graphic Design from UVM, Universidad del Valle de México

Technical skills

Graphic Design
Editorial Design
Social Media Management
Branding
Photography
Video Production and Editing
Select, retouch, and color correct photography
Conceptualization and execution of design projects

Soft skills

Team Leadership
Teaching and Instruction
Problem solving
Proactive
Strategy thinking
Teamworking

Languages

Spanish
English
French

Software

Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Lightroom
Adobe Premiere
Canva
Microsoft Teams
Zoom
Streamyard
Google drive

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Branding

Building a brand’s personality through colors, typographies, and shapes is the first step to making your dreams come true and reaching your customers.

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Editorial

The art of creating visually captivating and well-organized layouts for publications such as magazines, newspapers, books, and digital content. It involves carefully balancing typography, images, color schemes, and white spaces to create a harmonious and engaging reading experience.

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Video & photography

Through conceptualization, composition, lighting and post-processing techniques, still or moving images are captured that inspire, evoke emotion and tell powerful stories through the lens of a camera.

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Web

Understanding the purpose of the website and its target audience to design coherent and user-friendly interfaces. From creating visually appealing designs, intuitive navigation as well as engaging interactions for an optimal user experience.

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Social media

The craft of engaging and relevant content tailored to the target audience, utilizing various platforms to promote brand visibility, increase engagement, and drive traffic. Content creation, scheduling, engagement, monitoring, and analytics.

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